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The DEME Group rebranded

The Belgian DEME Group, of which DEC is a subsidiary, has recently completed a rebranding exercise. DEME offers dredging, environmental and marine engineering services worldwide. The rebranding and new logo were unveiled to the DEME personnel during a spectacular show at the Art Cube in Ghent. More than 700 employees, one fifth of the 3,500 that are working all over the world, enjoyed the spectacle, in which the new DEME flag was raised, rebranded clothing was displayed and the newly composed company song was introduced during a live performance by Raf van Brussel and Wendy Fierce.

"In our new logo, the well known cutter head is enriched with two lines in which land and water, our work territory, meet each other", says communication manager Hubert Fiers. "It symbolises 150 years of dredging experience, tradition and innovation. With this logo, we express that the versatile activities of the DEME Group lay the foundations for the living world of future generations: We create land for the future, as the new company slogan states. All companies within the Group, whether they are part of the core business (dredging), or part of the environmental activities, the off shore specialists or hydraulic engineers and grint suppliers - from now on all carry the same flag and colours."

(January 2008)